Let’s start our story with Dr. Alaa A. El-Halwagy, who is the founder of Sterling   International. He emigrated to the United States in 1986 and settled in South Florida for the last 35 years. Alaa holds a Bachelor’s degree in Engineering, Masters of Business Administration, and a Doctorate of Business Administration. He holds designations as a Certified Organizational Manager from Florida State University, as a Master Trainer with True Colors International (one of 5 around the world) and as a Change Management Practitioner from Prosci.
 In 2001, he founded Innovation Group headquartered in Pompano Beach, Florida to work hand in hand with Florida Sterling Council (FSC) and to help local private and public businesses to achieve its business goals and reach its full potential.
Soon after the footprint of his business has soared to cover organizations at the federal level in the United States, starting with organizations that are headquartered in Florida with operations expanded in other States. Then in 2010, he recognized how the world needs an International Consultant, outside the U.S.
He took the journey of pursuing this global representation that came to fruition in 2016 by partnering with Florida Sterling Council and in 2021 by partnering with the Baldrige Foundation. capable of understanding and deploying the well-respected Sterling / Malcolm Baldrige Criteria for Performance, supported by extensive academic research methods and tools from the most prestigious U.S. universities.Â
As the Chairman of the Board for Sterling International and Board Member with Baldrige Foundation, Alaa made sure that Sterling Int., in collaboration with Florida Sterling Council and the Baldrige Foundation, offers the world businesses custom blend of detailed evaluations, critical training and world-class consulting services to help them maximize their success.
Alaa used to be a scholar himself at two of the most renowned universities in Florida, the Florida State and Florida Int. University, where he developed many accredited programs which would help organizations, at all levels and in different industries.
The team is comprised of industry experts who are passionate about their work, have excelled in their field, and have an extensive background in a wide variety of applications. Our team delivers a full range of skill sets to meet your needs up and down the stack.